- Marketing studies of the market in the region surrounding the project through all the data and information produced through market researches, studies.
- Attractions in the region according to the nature of the project through the study of the elements that will have an impact on attracting customers through the analysis of all those elements.
- Comprehensive study of the competitors from the same level of detailed analysis and comparison of each of them from which to measure the size of the market and develop the best way to start and avoid their weaknesses.
- A comprehensive study to analyze the advantages and disadvantages, opportunities and constraints of the competitors (Swot Analysis).
- A Study of the project in terms of the analysis of the advantages and disadvantages, opportunities and constraints to the project ( SWOT )
- A review of the most important trends and the future of the region and economic factors that will affect them.